Spring is now in the air, and so is National Fragrance Day. Each year on March 21st, let your favorite scents lift your mood or carry you to another place.
Have you ever been transported back in time simply by catching the scent of a loved one’s perfume? Or perhaps it was the smell of baby powder on a newborn that sent you reeling back to the days when your child was an infant. Maybe it was a combination of ginger and molasses, and suddenly you were in your grandmother’s kitchen.
Whatever the fragrance, scents, and memory are powerfully linked. We associate summer with the smell of freshly cut grass, thunderstorms with the smell of the damp air, and the acrid scent of sulfur when lightning has struck. We often connect memories of winter holidays with warm spiced pies and cookies.
Armani Beauty – Acqua di Giò – Eau de Toilette – Cologne for Men – Long Lasting Fragrance with Bergamot notes, Jasmine, White Musks, Patchouli & Cedarwood
Fragrance and Science
The brain is an amazing thing, and science finds out more about it every day. Simply put, the olfactory bulb which is responsible for processing all those smells we take in is next to the hippocampus deep inside the brain. Neuroscientists have discovered that one of the responsibilities of the hippocampus is creating new memories. Research suggests smell and memory are closely related since the olfactory bulb and the hippocampus are adjacent to each other.
Our memories are most nearly linked to those we have loved. Your first love may have worn a unique botanical fragrance, or perhaps the uncle who taught you to tie intricate knots smelled of cedar as he told war stories. While we may often take a trip down memory lane by looking at a scrapbook, perhaps this time remembering our favorite fragrances will stir up memories that were long forgotten, or maybe we will make some new ones.
NATIONAL FRAGRANCE DAY HISTORY
In the early 1980s, perfume manufacturers launched National Fragrance Day to celebrate all the ways scents can improve our lives.
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HOW TO OBSERVE #NationalFragranceDay
- Find some new ways to enjoy your sense of smell.
- Wear your favorite fragrance or find a new one.
- Light a candle or replace a wax melt.
- Add fragrant oil to your bath.
- Remember that a scent can improve a mood or become a signature style.
- Place a bouquet of flowers in a vase to bring a floral fragrance to the room.
- Shop our Fragrance Store for Her, Him, Home and Auto.
- Use #NationalFragranceDay to post on social media.
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