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NATIONAL REFRESHMENT DAY

National Refreshment Day on the fourth Thursday in July celebrates fun at the hottest time of the year. July 23, 2026 toasts those moments of ice, cold refreshment, especially a nice cold beer. These are the simple pleasures that we all love and cherish.

Whether you’re at the beach or wrapping up a long day of work, it’s nice to know there’s a glass waiting for you somewhere. The dog days of summer call for coolers full of ice. Long weekends and vacation days beckon, too. Take a day and celebrate.

NATIONAL REFRESHMENT DAY HISTORY

Traveler Beer Company founded National Refreshment Day in May 2015 to highlight the refreshing flavors of summer. The Traveler Beer Company was a craft beer venture based in Burlington, Vermont. 

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HOW TO OBSERVE #NationalRefreshmentDay

Turn the fan on high, grab your bathing suit, and ice down the beer.  Make the most of the dog days and raise a glass to Refreshment!  Give a shout out to your favorite brewery or craft beer. You can also thank a server for their dedication and buy them a refreshing beverage. Share in the holiday by using #NationalRefreshmentDay on social media. 


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