NATIONAL REFRESHMENT DAY

National Refreshment Day on the fourth Thursday in July celebrates fun at the hottest time of the year. July 23, 2026 toasts those moments of ice, cold refreshment, especially a nice cold beer. These are the simple pleasures that we all love and cherish.

Whether you’re at the beach or wrapping up a long day of work, it’s nice to know there’s a glass waiting for you somewhere. The dog days of summer call for coolers full of ice. Long weekends and vacation days beckon, too. Take a day and celebrate.

NATIONAL REFRESHMENT DAY HISTORY

Traveler Beer Company founded National Refreshment Day in May 2015 to highlight the refreshing flavors of summer. The Traveler Beer Company was a craft beer venture based in Burlington, Vermont. 

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HOW TO OBSERVE #NationalRefreshmentDay

Turn the fan on high, grab your bathing suit, and ice down the beer.  Make the most of the dog days and raise a glass to Refreshment!  Give a shout out to your favorite brewery or craft beer. You can also thank a server for their dedication and buy them a refreshing beverage. Share in the holiday by using #NationalRefreshmentDay on social media. 

National Iced Tea Month

As the temperature heats up in June, it’s a perfect time to celebrate National Iced Tea Month!

Iced Tea Day is June 10! Try incorporating some fresh fruits or vegetables since it’s thier Month too. Besides iced tea goes well with any kind of salad.

Brewing the ideal pitcher of iced tea is a matter of taste. Mine is the Tetley Brand. Lots of restaurants brew Lipton. Depending on your taste, you may prefer sun tea, sweet tea or unsweetened tea. Perhaps your palate leans more toward a fruitier tea or a stronger type of tea. As long as it’s iced, June is the month your tea is celebrated.

Iced tea was made as early as the 1870s, but an English merchant by the name of Richard Belchynden brought the beverage to popularity. During the 1904 World’s Fair in St. Louis temperatures began to soar. Belchynden crossed the Atlantic to sell black tea steeped hot and served to the American public. Under the conditions, fairgoers were interested in cooler beverages. Belchynden needed to switch strategies, or he would have no sales. By brewing a stronger tea and pouring it over ice, the merchant created a new product to sell.

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HOW TO OBSERVE

Pour yourself a glass of iced tea and enjoy! What is your favorite way to enjoy it? Kicking back on the porch or with a good friend? Use #NationalIcedTeaMonth to let us know on social media.

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