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National Bootlegger’s Day on January 17th recognizes an era when bootleggers became legendary. 

Templeton Rye Whiskey shares its January 17th birthday with bootlegger Al Capone and the son of another bootlegger, Meryl Kerkhoff.

During the 1800s, the term bootlegger came into use in the Midwest. The word described the act of concealing flasks of liquor in a boot top when going to trade with Native Americans. The term found its permanent place in the American vocabulary when Congress passed the Eighteenth Amendment prohibiting the manufacture, transportation, and sale of alcohol in 1920.

Despite now being illegal, thirsty Americans still had a demand for liquor. While some distilleries switched their production to something legal, others took to bootlegging.

Bootleggers helped fill the demand by smuggling various brews from Canada and Mexico, and later distilling their own liquor in backwoods and secluded areas. They brought their loot back to sell to speakeasies, individuals, and other establishments.

Other terms, such as rum-runner and moonshiner, became popular during this time as well.

The legend of bootlegging grew to mythological qualities. The Mafia arose out of the illegal and coordinated activities of bootlegging. Storied names like Al Capone, Lucky Luciano, Alphonse Kerkhoff, and Bugs Moran are surrounded by glamour, danger, and mystery.

In 1933, Congress ratified the 21st Amendment repealing Prohibition and the “noble experiment.”


Infinium Spirits founded National Bootleggers Day in 2015 to celebrate the birth of Templeton Rye. The Registrar at National Day Calendar proclaimed by the day 2015 to be observed on January 17th, annually.


When Prohibition outlawed the manufacture and sale of alcoholic beverages on January 17, 1920, many enterprising residents of a small town in Iowa chose to become outlaws. They began producing a high caliber and much sought-after whiskey known as TEMPLETON RYE, or “THE GOOD STUFF” to those in the know.  Alphonse Kerkhoff was one of those Templeton outlaws.

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Over the course of its storied history, Templeton Rye became Al Capone’s whiskey of choice, quickly finding its way to the center of his bootlegging empire. Templeton Rye is based on the original Prohibition-era Kerkhoff recipe. It is aged in charred new oak barrels for a smooth finish…and a clean getaway.

January 17th is not only the birthday of Templeton Rye, but it is also the birthday of Al Capone and the original Bootlegger’s son, Meryl Kerkhoff. Please join our community of enthusiasts at the Bootlegger’s Society.

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HOW TO OBSERVE #BootleggersDay

Share a bottle of Templeton Rye with friends. And when you do, post photos on social media using #BootleggersDay or #TempletonRye

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